Dmitry Dragilev., founder of Dmitry single handedly grew a startup from 0 to 40M+ pageviews through PR and got acquired by Google a few years back. He has published 1300+ articles in press and has written guest articles for most major tech publications. He currently runs a PR SaaS called JustReachOut and PR coaching course PRThatConverts currently used by 3500+ entrepreneurs and startups to find and pitch journalists without the help of PR firms. 


Resources: Website / Twitter  / Linkedin 

Extra resources:

Here are the 3 things I learned from Dmitry:

  • A good way to reach out to a tech journalist is find a way to add value and start a conversation before pitching anything
  • The wrong way to reach out to an influencer is simply emailing something like: "He John, I have a new app launching and..."
  • What journalists want to receive in an email: something that’s less than 200 words; subject line less than 65 characters. No PR releases, no attached stuff to it and into the inbox around 8 AM