Dmitry Dragilev., founder of JustReachOut.io Dmitry single handedly grew a startup from 0 to 40M+ pageviews through PR and got acquired by Google a few years back. He has published 1300+ articles in press and has written guest articles for most major tech publications. He currently runs a PR SaaS called JustReachOut and PR coaching course PRThatConverts currently used by 3500+ entrepreneurs and startups to find and pitch journalists without the help of PR firms.
Here are the 3 things I learned from Dmitry:
- A good way to reach out to a tech journalist is find a way to add value and start a conversation before pitching anything
- The wrong way to reach out to an influencer is simply emailing something like: "He John, I have a new app launching and..."
- What journalists want to receive in an email: something that’s less than 200 words; subject line less than 65 characters. No PR releases, no attached stuff to it and into the inbox around 8 AM