Bloomberg Business have written about my joint venture project called  iLys http://www.bloomberg.com/news/articles/2015-11-12/can-an-app-really-cure-writer-s-block-

What I've learnt is that you can use this press endorsement to get into other press and tv. The idea is to craft a few sentences, including the Bloomberg link, and send this to more influencers, press and TV. 

The fact that Bloomberg has written about your project is enough to give credibility to you and your project.