I just launched my company’s new app called Velapp and used alternative growth hacks to Twitter paid ads. I reduced my potential cost per click (via Twitter) by over 500%
Is Twitter advertising best when you go through their self-serve ad dashboard?
1. Twitter Charges Too Much for Performance
On average, a thousand views on Twitter costs anywhere from $9 to $11. As I say, you pay too much using Twitter’s own ad platform.
As it happens, I just paid an average of $0.26 per 1,000 impressions using Trend Pie
I achieved 3,610,173 impressions and this cost $1,000.
In fact, here is the full report showing:
Engagement Rate 2.03%
Media Views 59,710
This is just one example of Retweets from a single tweet:
My click performance was high because of the massive number of followers from accounts who retweeted.
2. Target Trending Keywords
Trend Pie started my campaign around the spring break. This meant they targeted the keyword ‘Spring Break’ in a few tweets.
A good strategy is to start a campaign around a relevant big event so you can jump on the band wagon of a trending keyword.
3. Twitter Engagement Targeting
Everyone knows its not just about a follower count or number of impressions. A better metric is number of engagements.
In my campaign for Velapp, I achieved:
Engagement Rate 2.03%
I used a tracking link because I wanted to share my experience with my community. This cost me in a lower engagement rate. If I never used a tracking link, I could’ve achieved a higher engagement rate of about 2.3% (which is 82,938 total engagements)
4. Twitter Has A High Cost per Click
Now remember, not all of my tracked clicks would’ve registered. However, in launching Velapp and working with Trend Pie, I achieved 1,903 clicks; almost all of these UNIQUE CLICKS.
This compares to using Twitters own ad platform at a potential cost around $2.75 per click.
So, conducting the equivalent Velapp campaign, but using the Twitter self-serve ad network would’ve cost me a massive $5,233
5. Quality Of Clicks
This compares to an average of say $6.50 per download, but then this is all over the place when you run your own campaign on Twitter
Here is an infographic to sum up my growth hacking experience...